Hollywood Floss is one of our good friends here at weworemasks. He never hesitates to show us love for the love we got for him, so our working relationship is like an xzibit meme, you know? Anyway, he’s been hard at work on this project, One Fan at a Time, which is not necessarily a mixtape or an album, but something to gain some steam on these here internets, while building more hype for what’s to come in the future from this incredibly dedicated and hard working Houston act. Below, you’ll find the download and a tracklisting. Along with the download of the album, you can hit the jump for a brief catch-up interview I had with him about the album’s release.
01. Dear Fans [prod. Sweet Valley High]
02. Line Em Up (ft. YP) [prod. Chris Rockaway]
03. Lights Out [prod. Chris Rockaway]
04. Exhale (ft. Brian Angel) [prod. Sweet Valley High]
05. Contact High (ft. Jackie Chain) [prod. Chris Rockaway]
06. H-Town Chicks (ft. Solution) [prod. Sweet Valley High]
07. Home [prod. Sweet Valley High]
08. Dream Killer 2.0 (ft. Laws) [prod. Chris Rockaway]
09. Stalker [prod. brandUN DeShay]
10. Champion Sh*t (ft. Naledge) [prod. T.I.M.E.]
11. Fan Mail [prod. Sweet Valley High]
12. So Much To Say (ft. Brian Angel) [prod. Chris Rockaway]
weworemasks: The title One Fan at a Time carries a lot of weight, especially for an up and coming emcee from a city full of artists. What did you hope to achieve when you named your project that?
Hollywood Floss: The title absolutely carries weight and that’s one of the things I wanted to accomplish with the title. I wanted to get everyone’s attention with the title and let my current fans and new ones to come know that you won’t catch me crew hopping or asking for co-signs. Everything I do will be hard work to gain the trust of my fans.
weworemasks: You seem to have different approaches to all of your releases. House of Dreams was a retail release. The Xperiment mixtapes were revolutionary, in my opinion, leaving bloggers to choose from an arsenal of songs to create what they felt was the best mix of the songs. And now, One Fan at a Time is a free album, which embraces the time that we’re in in the music industry. Do you consciously want to switch things up, or do these things just happen to work out that way?
Hollywood Floss: Mainly, I understand that presentation is just as much as the music these days, so I put 100% effort into packaging my releases and thinking of ways I can be as creative as possible. When I leave the music game, I want to be known as a trailblazer and a creative artist, not just a dime a dozen rapper who missed their chance to do something special. And the Xperiment is a blessing to achieve and the series will stay alive!
weworemasks: Good to hear, man. A lot of people feel differently on this topic, but I personally feel that hip-hop has never been more exciting. The accessibility that the listener has to the artists due to free music is great – why did you want to get in on this personally and give your new work away for free?
Hollywood Floss: Its one thing when your peers [ed note: Thurogood Wordsmith, Hash Brown] are giving away music for free, but when industry heavyweights do the same, you have to re-work your marketing plan and general approach to the industry. I definitely will have another project where I charge, but I feel you have to continue to satisfy your fans in order to gain their trust to buy your product. One thing rappers don’t do enough of is adapt to changing times swiftly, so they’re quickly forgotten. I love change and growth, so I just try to stay ahead of the curve while still being me.
weworemasks: Who did you work with on this album?
Hollywood Floss: Brian Angel of Day 26, Jackie Chain, Solution, Laws, Naledge of Kidz In The Hall, to name a few. I really wanted to reach outside of my camp to try something different. I’ve never done that before, so we will see how this goes!
weworemasks: I produced 1/3 of the album, but its funny, my creative production genes didn’t even kick in until about a month before I had to turn the album in. At first, it was dominated by Chris Rockaway, which is good, but as soon as I got my creativity going, the album became great in my eyes, as well as more cohesive. I also worked with T.I.M.E & BrandUN deSHAY.
weworemasks: A while ago, you axed your original twitter and when I asked you why, you said, “You wanted a fresh start on the new era” of Hollywood Floss. I think you’re off to a good start. Besides the obvious goals of getting recognized on a more national level, what else would like to achieve with this release?
Hollywood Floss: I want to make the transition of making music full time. Plain and simple. That’s the goal and the only thing I want, and nothing else would make me happier! I believe it’s going to happen any day now, Lord willing!
weworemasks: I’m sure many of our readers haven’t heard of you yet, why is “One Fan at a Time” a good reason to start paying attention? In other words, “sell” your album!
Hollywood Floss: One Fan At A Time is a great example of all of my past projects put into one. Start here and you will be hooked! Great relatable music from a Houston artist. Don’t sleep!
Be sure to follow Floss on twitter.